A A R C O
Book of Charms is a brand strategy consulting company providing tailor-made solutions for customers and businesses. We cover a wide spectrum of services ranging from brand development, strategy, design and communications and stretch to trainings and workshops.
 
Our mission is to nurture a sustainable innovation hub where people are devoted to creating novel ways of delivering solutions.
 
Book of Charms’ value is to passionately meet efforts towards the well being of our client’s businesses in order to sustain and grow our organization.
We work together to come up with your personalized solutions through the AARCO process.
Appreciate - We look at the problematic as you have shared with us, develop a brief that serves as guideline and set the basis of the project’s development.
Assess - Our understanding helps us assess the current situation of your brand with the desired aims and objectives. 
Reveal - We will then reflect on the givens that we have extracted from our assessment,  to deliver the ideal guidelines for the brand and set the work plan.
Convey - We deliver and execute the plan, and follow it up all the way through.
Observe - We monitor the results of the work and provide you with support along your journey.

Brand Strategy

After having assessed the situation and looked at the  client’s brief, we define the core of the brand and the brand’s persona. Then we develop the strategy that shapes the brand’s presence on the market and vis-à-vis the competition.
Books of Charms looks closely at the brand's capabilities and abilities to act on the market in order to tailor an ideal Brand Strategy Plan; this provides more clarity for the brand and contexualizes it in realistic status.
Strategic development or assessment is at the heart of healthy brand development or sustainability.

Brand Processes

- Brand Visual Identity
Visual identity reflects the brand’s core into the ideal looks. We go into the creation of the visual identity’s guidelines that range for the color and texture palettes, to the tones, types, fonts, volumes and shapes, and finally generating the “feel” of your brand. We customize the identity on all the representations that the brand will exist through.
- Brand Process or Business Model
  • Fashion industry:  The business of fashion had long been acknowledged as vital and exciting. We want to help you set it up or improve it further! Here, we specialize in areas that are related to the development of the fashion brand’s concept, its architecture and referencing structure, and the process of work that links to production or retail environment.  We set-up the work in accordance to systems that you will need to operate your work with, such as stock management software or plotting software.
  • Other industries:  We look at the details of the business and the characteristics of the industry along with your capabilities, in order to work the ideal processes that puts together all the elements of your brand and business into life.
- Brand Communications (Online/Offline)
  • Your brand has to speak the language that represents his identity. Looking at the brand’s identity and position on the market, and in accordance to the brand’s strategic decisions, we present a thorough planning of the communications strategy, online and offline, including timelines and phases. We also provide management for the contents that are suggested to be included under all your brand’s communications

Digital Branding

Digital communications have grown in importance.  In this fast paced and hectic milieu, we look at ways to keep the brand alive, healthy and in a context of exchange and conversation with the targeted customers. We are keen on working through the following scheme:
 
- Planning (Content and copyrighting)
- Design Guidelines
- Google Analytics
- Website Design
- SEOs (Site map, Navigation optimization, Meta Tags Optimization)
 
Therefore, we aim at delivering the brand’s ethos through its platform.

Brand Communities

A “Brand Community”  embraces advocates and values loyal customers throughout advertising and marketing strategies.
We believe that building and nurturing a strong brand’s community will turn a brand into a success story.

Story-telling is ideally disseminated via social sites and networks which relevant customers acquaint. Vital interactions and information sharing leads to increasing your brand’s viral community.

Retail Environments

Brands should direct their efforts towards customer engagement, activation of the senses and enchantment.
Book of Charms helps you develop the ideal environment for your brand through concise approaches and through the organization of efforts into the conception of an appropriate retail or virtual environment; this is when your brand comes to a direct contact with your audience.
 
Environments are ideal touch points where customers and brands become one. The brand creates an environment where it shares with its customers a story and a lifetime of experiences

 

What can we do for you?
Consultancy Workshops Trainings Case Studies
Our team, or trusted colleagues, often present specialized workshops in areas related to branding and communications. Keep an eye on our website and social pages for information related to upcoming workshops.
 
We develop and deliver trainings that are tailored to your requirements. We specialize in areas related to creative strategies, social media/digital strategies, collection planning, visual merchandising and product assortment, personal branding and online content management… inquire with our team for the possibility of tailoring a training that meets your business's needs!
 
We offer the possibility to shape up your brand’s story and his activities into a structured case. Case studies are valuable sources that can be accessed internally, by the organization and its stakeholders, academically or professionally when requesting to look at credible information regarding the brand.
 
What we have done so far!
Esmod International
Book of Charm’s Ghalia Boustani delivers Fashion Marketing Modules throughout the academic years; also, a delivery on topic related to marketing strategies, communications and retail branding are delivered under the specialized “Business of Fashion” course. A series of workshops on "Developing and Communicating your Fashion Brand", "Digital Communications" and "Introduction to Visual Merchandising" are continuously offered at ESMOD Internationa Beirut. 

Our Events!
A A R C O
Book of Charms is a brand strategy consulting company providing tailor-made solutions for customers and businesses. We cover a wide spectrum of services ranging from brand development, strategy, design and communications and stretch to trainings and workshops.
 
Our mission is to nurture a sustainable innovation hub where people are devoted to creating novel ways of delivering solutions.
 
Book of Charms’ value is to passionately meet efforts towards the well being of our client’s businesses in order to sustain and grow our organization.
We work together to come up with your personalized solutions through the AARCO process.
Appreciate - We look at the problematic as you have shared with us, develop a brief that serves as guideline and set the basis of the project’s development.
Assess - Our understanding helps us assess the current situation of your brand with the desired aims and objectives. 
Reveal - We will then reflect on the givens that we have extracted from our assessment,  to deliver the ideal guidelines for the brand and set the work plan.
Convey - We deliver and execute the plan, and follow it up all the way through.
Observe - We monitor the results of the work and provide you with support along your journey.
After having assessed the situation and looked at the  client’s brief, we define the core of the brand and the brand’s persona. Then we develop the strategy that shapes the brand’s presence on the market and vis-à-vis the competition.
Books of Charms looks closely at the brand's capabilities and abilities to act on the market in order to tailor an ideal Brand Strategy Plan; this provides more clarity for the brand and contexualizes it in realistic status.
Strategic development or assessment is at the heart of healthy brand development or sustainability.
- Brand Visual Identity
Visual identity reflects the brand’s core into the ideal looks. We go into the creation of the visual identity’s guidelines that range for the color and texture palettes, to the tones, types, fonts, volumes and shapes, and finally generating the “feel” of your brand. We customize the identity on all the representations that the brand will exist through.
- Brand Process or Business Model
  • Fashion industry:  The business of fashion had long been acknowledged as vital and exciting. We want to help you set it up or improve it further! Here, we specialize in areas that are related to the development of the fashion brand’s concept, its architecture and referencing structure, and the process of work that links to production or retail environment.  We set-up the work in accordance to systems that you will need to operate your work with, such as stock management software or plotting software.
  • Other industries:  We look at the details of the business and the characteristics of the industry along with your capabilities, in order to work the ideal processes that puts together all the elements of your brand and business into life.
- Brand Communications (Online/Offline)
  • Your brand has to speak the language that represents his identity. Looking at the brand’s identity and position on the market, and in accordance to the brand’s strategic decisions, we present a thorough planning of the communications strategy, online and offline, including timelines and phases. We also provide management for the contents that are suggested to be included under all your brand’s communications
Digital communications have grown in importance.  In this fast paced and hectic milieu, we look at ways to keep the brand alive, healthy and in a context of exchange and conversation with the targeted customers. We are keen on working through the following scheme:
 
- Planning (Content and copyrighting)
- Design Guidelines
- Google Analytics
- Website Design
- SEOs (Site map, Navigation optimization, Meta Tags Optimization)
 
Therefore, we aim at delivering the brand’s ethos through its platform.
A “Brand Community”  embraces advocates and values loyal customers throughout advertising and marketing strategies.
We believe that building and nurturing a strong brand’s community will turn a brand into a success story.

Story-telling is ideally disseminated via social sites and networks which relevant customers acquaint. Vital interactions and information sharing leads to increasing your brand’s viral community.
Brands should direct their efforts towards customer engagement, activation of the senses and enchantment.
Book of Charms helps you develop the ideal environment for your brand through concise approaches and through the organization of efforts into the conception of an appropriate retail or virtual environment; this is when your brand comes to a direct contact with your audience.
 
Environments are ideal touch points where customers and brands become one. The brand creates an environment where it shares with its customers a story and a lifetime of experiences

 

What can we do for you?
Consultancy Workshops Trainings Case Studies
Our team, or trusted colleagues, often present specialized workshops in areas related to branding and communications. Keep an eye on our website and social pages for information related to upcoming workshops.
 
We develop and deliver trainings that are tailored to your requirements. We specialize in areas related to creative strategies, social media/digital strategies, collection planning, visual merchandising and product assortment, personal branding and online content management… inquire with our team for the possibility of tailoring a training that meets your business's needs!
 
We offer the possibility to shape up your brand’s story and his activities into a structured case. Case studies are valuable sources that can be accessed internally, by the organization and its stakeholders, academically or professionally when requesting to look at credible information regarding the brand.
 
What we have done so far!
Esmod International
Book of Charm’s Ghalia Boustani delivers Fashion Marketing Modules throughout the academic years; also, a delivery on topic related to marketing strategies, communications and retail branding are delivered under the specialized “Business of Fashion” course. A series of workshops on "Developing and Communicating your Fashion Brand", "Digital Communications" and "Introduction to Visual Merchandising" are continuously offered at ESMOD Internationa Beirut. 

Our Events!